LOCAL TIME/
13:50:38
EN
13:50:38
EN
LE CHICKEN
LE CHICKEN
I undertook the rebranding of a local fast-food restaurant, Chick'n'Street, as it transitioned to its new identity, Le Chicken. This project marked my first solo professional experience, where I handled every aspect of the process from client consultation to final design delivery.
Client
LE CHICKEN
Year
2024
Category
Rebranding
Design tool
Adobe Illustrator, After Effects
Overview
Overview
Rebranding Chick'n'Street into Le Chicken focused on creating a mascot-based logo to strengthen the brand's identity and customer recognition. This solo project allowed me to manage the full creative process, from client meetings to design completion.
Rebranding Chick'n'Street into Le Chicken focused on creating a mascot-based logo to strengthen the brand's identity and customer recognition. This solo project allowed me to manage the full creative process, from client meetings to design completion.
Overview
Rebranding Chick'n'Street into Le Chicken focused on creating a mascot-based logo to strengthen the brand's identity and customer recognition. This solo project allowed me to manage the full creative process, from client meetings to design completion.
Challenge
Challenge
The challenge was to create a memorable visual identity centered around a mascot. As mascots are powerful symbols of belonging and brand identity, the goal was to align the design with the client’s vision while ensuring it stood out in the competitive fast-food market.
The challenge was to create a memorable visual identity centered around a mascot. As mascots are powerful symbols of belonging and brand identity, the goal was to align the design with the client’s vision while ensuring it stood out in the competitive fast-food market.
Challenge
The challenge was to create a memorable visual identity centered around a mascot. As mascots are powerful symbols of belonging and brand identity, the goal was to align the design with the client’s vision while ensuring it stood out in the competitive fast-food market.
Approach
Approach
I began by conducting interviews with the client to fully understand their expectations, brand values, and specific needs. After gathering this input, I carried out research to explore potential ideas and inspirations for the logo. Focusing on simplicity and memorability, I used Adobe Illustrator to design a mascot that would become the heart of Le Chicken’s new branding.
I began by conducting interviews with the client to fully understand their expectations, brand values, and specific needs. After gathering this input, I carried out research to explore potential ideas and inspirations for the logo. Focusing on simplicity and memorability, I used Adobe Illustrator to design a mascot that would become the heart of Le Chicken’s new branding.
Approach
I began by conducting interviews with the client to fully understand their expectations, brand values, and specific needs. After gathering this input, I carried out research to explore potential ideas and inspirations for the logo. Focusing on simplicity and memorability, I used Adobe Illustrator to design a mascot that would become the heart of Le Chicken’s new branding.
Role
Role
Held client meetings to define goals and expectations, conducted a research phase to collect and refine ideas, designed the mascot-based logo entirely on Adobe Illustrator
Held client meetings to define goals and expectations, conducted a research phase to collect and refine ideas, designed the mascot-based logo entirely on Adobe Illustrator
Role
Held client meetings to define goals and expectations, conducted a research phase to collect and refine ideas, designed the mascot-based logo entirely on Adobe Illustrator
More Works More Works
More Works More Works
More Works More Works
AVAILABLE FOR WORK
Naofel.SIFI@etu.uca.fr
Phone
+33 06 44 92 54 82
Location
Le Puy-en-Velay, 43000
AVAILABLE FOR WORK
Naofel.SIFI@etu.uca.fr
Naofel.SIFI@etu.uca.fr
Phone
+33 06 44 92 54 82
Phone
+33 06 44 92 54 82
Location
Le Puy-en-Velay, 43000
Location
Le Puy-en-Velay, 43000
AVAILABLE FOR WORK
AVAILABLE FOR WORK
Naofel.SIFI@etu.uca.fr
Naofel.SIFI@etu.uca.fr
Phone
+33 06 44 92 54 82
Phone
+33 06 44 92 54 82
Location
Le Puy-en-Velay, 43000
Location
Le Puy-en-Velay, 43000
AVAILABLE FOR WORK
Naofel.SIFI@etu.uca.fr
Phone
+33 06 44 92 54 82
Naofel.SIFI@etu.uca.fr
Phone
+33 06 44 92 54 82
Phone
+33 06 44 92 54 82
Location
Le Puy-en-Velay, 43000
Location
Le Puy-en-Velay, 43000